On Tuesday (July 9), the hip-hop billionaire announced his multi-year partnership with California-based cannabis company Caliva as their Chief Brand Strategist. In his role, Jay-Z will lead in the outreach efforts and development for the brand, as well as focus on helping formerly incarcerated citizens get involved in the growing cannabis industry.
“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Caliva CEO Dennis O’Malley couldn’t be more happy to have the Roc Nation mogul on board as a partner.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” O’Malley told Rolling Stone. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Jay-Z joins a list of rappers who have either opened a dispensary or launched their own weed brands. Veteran smoker and rapper Snoop Dogg has launched a marijuana website called MerryJane.com as well as his own weed product, Leafs by Snoop. In 2018, Cypress Hill’s B-Real opened his own dispensary in California called Dr. Greenthumb’s. Other artists like Juicy J, Freddie Gibbs, Wiz Khalifa and others have all created their own signature weed strains for sale.
Congrats to Jay-Z on his new business venture.
